No. 70: DANIEL PFALZGRAF - Wheelhouse Art
release date: January 20, 2026
release date: January 20, 2026
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Daniel Pfalzgraf, the owner of Wheelhouse Art in Louisville discusses his journey from working in museums to owning a gallery. Daniel shares insights about the transition of taking over the New Editions Gallery in Lexington, the importance of maintaining continuity in the art community, and his plans for the upcoming exhibition titled 'Extended Family' that he and the previous gallery owner Frankie York will jointly curate.
He also talks about his approach to managing two gallery locations and the significance of hiring the right team to ensure success. The conversation highlights the challenges and opportunities in the art scene, particularly in Lexington, and emphasizes the need for a welcoming environment to foster art appreciation.
Daniel Pfalzgraf earned a BFA in drawing and sculpture from Murray State University and an MBA from Indiana University Southeast. He has been working in art museums and galleries for over 25 years as a preparator, media coordinator, gallery director, and curator for the Lowe Gallery in Atlanta, the Speed Art Museum and the green building gallery in Louisville, and the Carnegie Center for Art and History in New Albany, IN. In 2021he left the museum world to fulfill his dream of gallery ownership when he purchased B. Deemer Gallery in Louisville and rebranded it WheelHouse Art. Pfalzgraf is now overseeing WheelHouse Art’s next chapter as it expands with a second location in Lexington, KY.
He also talks about his approach to managing two gallery locations and the significance of hiring the right team to ensure success. The conversation highlights the challenges and opportunities in the art scene, particularly in Lexington, and emphasizes the need for a welcoming environment to foster art appreciation.
Daniel Pfalzgraf earned a BFA in drawing and sculpture from Murray State University and an MBA from Indiana University Southeast. He has been working in art museums and galleries for over 25 years as a preparator, media coordinator, gallery director, and curator for the Lowe Gallery in Atlanta, the Speed Art Museum and the green building gallery in Louisville, and the Carnegie Center for Art and History in New Albany, IN. In 2021he left the museum world to fulfill his dream of gallery ownership when he purchased B. Deemer Gallery in Louisville and rebranded it WheelHouse Art. Pfalzgraf is now overseeing WheelHouse Art’s next chapter as it expands with a second location in Lexington, KY.
New Editions, Lexington
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Wheelhouse Art, Louisville
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